In this blog post I will give you some tips on designing your mobile and responsive
website before you contact me to get your business ranked on Google as Mobile friendly.
There are different features you will want to consider pertaining to the type of business
you have and what kind of interactions with your customers you want to create and grow.
Before I begin take note that most of this information comes from Google itself.
1.) Make it easy for customers.
Help your site’s visitors to complete their objectives. They may want to be entertained by your blog posts, get your restaurant’s address, or check reviews on your products. Walgreens GVP and Chief Technology Officer of eCommerce, Abhi Dhar, explains, “Our goal with everything we do on mobile is to make our customers’ lives easier.”
Design your site to help make it easier for your customer to complete their most common tasks: from task conception, to visiting your site, to task completion. Outline the potential steps in your customer’s’ journey to make sure the steps are easy to complete on a mobile device. Try to streamline the experience and reduce the number of user interactions.
2. Measure the effectiveness of your website by how easily mobile customers can complete common tasks.
Making a mobile site requires prioritization. Start by working out what the most important and common tasks are for your customers on mobile. Being able to support these tasks is critical and this is why the measure of your mobile site is how well customers can complete their objectives. There are ways to make the design of your site support ease of use too. Focus on consistency in your interface and providing an unified experience across platforms.
“Mobile shoppers put ease of use foremost when it comes to mobile shopping sites, with 48% of respondents citing it as the most important quality of a mobile site they visit,” cites MediaPost.
3. Select a mobile template, theme, or design that’s consistent for all devices (i.e., use responsive web design).
“Responsive web design” or RWD means that the page uses the same URL and the same code whether the user is on a desktop computer, tablet, or mobile phone – only the display adjusts or “responds” according to the screen size. Google recommends using RWD over other design patterns. One of the benefits of RWD is that you’ll only need to maintain one version of your site instead of two (i.e., you won’t need to maintain the desktop site at http://www.example.com and the mobile version at m.example.com – you’ll maintain only one site, such as http://www.example.com, for desktop and mobile visitors). A responsive site adjusts the display to various screen sizes while using the same URL and code. “Conversions” happen when a customer performs a desired action, such as buying products, calling the business, or signing-up for a newsletter.
Remember that good mobile sites are useful – they help visitors complete their tasks, whether that’s reading an interesting article or checking your store’s location. Don’t get caught in the trap of only creating a mobile-formatted site (one that looks pretty on mobile) because it stripped away all useful functionality.
Mobile Web Wizard takes great pride in providing first-class solutions to businesses in need of technological advancement. We hold a strong emphasis on the development of mobile site conversions, responsive technology, and eCommerce platforms. We are here to enhance the user experience of customers through a business mobile solution.
We deliver professional, high-quality websites for our clients that evoke emotion and improve interaction. Simply put, our design work delivers real, measurable results.
Our state-of-the-art features are proven to increase search engine ranking, boost sales, and deliver a better overall experience across every device type.
I look forward to speaking with you soon.